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Wednesday, October 17, 2018

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It is true that we are being more frequently aimed by advertisement to buy electronics devices nowadays. I partially agree with the idea that advertising plays an important role in sales, but I do believe most consumers buy gadgets according to their really needs and financial status.

Advertising can boost the sales for several reasons. Firstly, Advertising makes the products much easier and faster to be accessed by the people across the world. For example, Apple launches new products to the world by airing the live show, and doing advertisement on TV globally. Customers can be notified immediately by this way. Secondly,
many celebrities will be invited to advertise the goods by using their influential to target their fans. This will be no doubt for increasing the sales.

However, most people consider to buy products when they need, and also rely on their income rather than being manipulated by the various advertisement. You can't simply persuade customers to buy something which they don't need. Many consumers are very sensible in spending their money. Also, people look after something according to their financial capability as well.For instance, It is very unlikely for a low-income person to buy a luxury car such as Benz.

In conclusion, advertising can motive some people to go shopping, but it seems to me that more people make reasonable decisions in buying items.


Paul:

1) we are being more frequently aimed [->targeted] by advertisement [better: advertising/advertisements]

2) to their really needs

3) doing advertisement -> placing advertisements

4) ... by in this way.

5) using their influential-> influence

6) This will be no doubt for increasing the sales. -> This will no doubt increase sales

7) However, most people consider buying products when they need them ,

8) ... manipulated by the various advertisements.

9) NO short forms in your essay: can't -> cannot : don't -> do not

10) ...people look after something according to their financial capability as well. -> people look for items within their budget range.

11) advertising can motive -> motivate

Dear simon my name is meet.I doesn't get any idea whenever i start to write any eassy so what should i do for it

thank Simon for posting this.

one of recent essay topic that reported by some people.

many people getting married and taking child at their thirties rather than at a younger
do you think it's a positive or negative development?

I tried to brainstorm some ideas. I think my ideas are a few or not enough for this topic could you please help me? or could anyone please help me?

positive:
- spend the time to learn about life in their twenties.
-enjoy their life
- they will have an experience and then they will teach their children well
negative:
they become in old ages while their children are in young ages which means their thoughts and ideas different, they may not become friends and chat because of that.

I just tried to write in a different way. Please evaluate and provide your valuable suggestions.

Nowadays, it is certainly true that advertisements have a significant influence on some people’s mind to make them to buy certain highly advertised consumer products out of temptation or marketing influence and not because they have actual need of it. Whereas it is true that this scenario is common these days, I would argue that it is not always the case.

To begin with, advertisings definitely attract people to make purchases of currently famous products without its actual use. The reason for this is that they might get greatly influenced by the celebrity marketing the particular product, or presentation of new features or benefits of popular products in such a way that it creates the false need in buyer’s mind to get the product to satisfy it without a thought on its actual need. For instance, advert of Samsung smart television, featuring Bollywood Superstar explaining improvised features and realizing the feeling of happiness after having it, lure some customers to compulsory buy a new TV, although they already have properly functioning TVs with the necessary features at their homes.

Nevertheless, I believe that this is not always the case and there are instances where many people made purchases simply because they actually need those products for their use in day to day lives. To illustrate, some people choose to buy a latest model of a car, although they already have a car of old model, because they might feel that it is important to have updated safety features in their car, and the car they are using does not have sufficient space or lacking important new feature like auto-gear system, which they need to drive smoothly in the traffic areas. In such an instance of true personal need, advertisings have the least impact on one’s decision to buy new products.

In conclusion, I believe that while advertisings have the major role in sales of demanding consumer products, many people prefer to invest their money only on those products which are really important to them.

Introduction:

Nowadays, it is certainly true that advertisements have a significant influence on some people’s mind to make them to buy certain highly advertised consumer products out of temptation or marketing influence and not because they have actual need of it. Whereas it is true that this scenario is common these days, I would argue that it is not always the case.

Body Paragraph 1:
To begin with, advertisings definitely attract people to make purchases of currently famous products without its actual use. The reason for this is that they might get greatly influenced by the celebrity marketing the particular product, or presentation of new features or benefits of popular products in such a way that it creates the false need in buyer’s mind to get the product to satisfy it without a thought on its actual need. For instance, advert of Samsung smart television, featuring Bollywood Superstar explaining improvised features and realizing the feeling of happiness after having it, lure some customers to compulsory buy a new TV, although they already have properly functioning TVs with the necessary features at their homes.

Body Paragraph 2:
Nevertheless, I believe that this is not always the case and there are instances where many people made purchases simply because they actually need those products for their use in day to day lives. To illustrate, some people choose to buy a latest model of a car, although they already have a car of old model, because they might feel that it is important to have updated safety features in their car, and the car they are using does not have sufficient space or lacking important new feature like auto-gear system, which they need to drive smoothly in the traffic areas. In such an instance of true personal need, advertisings have the least impact on one’s decision to buy new products.

These days, there is no denying that we are living in an era of consumerism. It seems that humans have unlimited desires. Consequently, we work hard and then buy many popular consumer goods. However, some people cast doubt whether humans really have so many needs. They realise that the culprit is capitalism and advertising triggering people's huge desires. Personally, I completely agree with them.

First of all, at present, instead of human nature, it is capitalism which makes us greedy to try to meet all the potential needs humans would have. Governments and interest groups are making use of capitalism to make people work hard so that the quick pace of life would be useful to keep a so-called stable society which is beneficial for the vested interests. For instance, when it comes to the booming housing market in many countries, the question is, while it is really no need to own a property due to the limited life expectancy of human beings, why are people still so anxious to buy a property? In my opinion, The answer is that the housing market is a useful tool for governments to control citizens and meanwhile indirectly force people to work hard for developing the economy.

Apart from capitalism, advertising is the direct reason to cause people to frequently buy popular consumer goods which they do not need. Because the goal of advertising is to motivate people's desires to purchase. Hence, it is common for the content of an advertisement to appear to be exaggerated and misleading. For instance, an advert for a sports drink will convince you that the product is the perfect solution to improve power and cope with fatigue. However, of course, it will not remind you to think that as an ordinary person, whether you really need these two benefits in life, let alone giving you a warning about the potential issue of addiction

To conclude, while it is true that the market of popular consumer goods is booming because of the high sales, instead of the real needs of humans, capitalism and advertising are the key factors behind this prosperity.

Vishaal

1) Simon: "task 2 introductions should be short and direct". "Keep your introduction short. Main body paragraphs are more important."

http://ielts-simon.com/ielts-help-and-english-pr/2012/11/ielts-writing-task-2-introduction-technique.html

http://ielts-simon.com/ielts-help-and-english-pr/2011/02/ielts-writing-task-2-introductions.html

2) http://ielts-simon.com/ielts-help-and-english-pr/2018/09/students-questions-starting-essays-with-nowadays.html

he li

1) At 353 words, I would question whether you would be able to write this much in the exam. Try cutting it to under 300.

2) See first comment to Vishaal above.

3) -> ... is the direct reason why people frequently buy ....

4) "Because ... purchase.": this is not a sentence. It is a subordinate clause. It needs to be joined onto main clause.

5) It is best to avoid "you" in formal writing.

6) "the market for popular consumer goods"

Hi everybody!

I have 2 questions;

1. Can we use advertisement and advert (BrE) in one piece of writing?

2. When we use 2 exemples, would it be a good idea to use “for example” to introduce one and “for instance” for the other, for the sake of “wide range of vocabulary”?

Hi again!

Forget the second question!
I already know what Simon would say!

These are just linking words that help us produce a coherent piece of writing. We should focus on Topic Vocabulary instead.

Ajji

"Advert" is marked informal in some dictionaries:

https://en.wiktionary.org/wiki/advert

https://books.google.com/ngrams/graph?content=advertisement%2Cadvert%2Cadvert%3Aeng_fiction_2012%2C+advertisement%3Aeng_fiction_2012&year_start=1960&year_end=2008&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cadvertisement%3B%2Cc0%3B.t1%3B%2Cadvert%3B%2Cc0%3B.t1%3B%2Cadvert%3Aeng_fiction_2012%3B%2Cc0%3B.t1%3B%2Cadvertisement%3Aeng_fiction_2012%3B%2Cc0

Hello Simon,
I would like to thank you for this blog.IT has been a great help and was the reason I got 7.5 for the IELTS exam general version.I wlso got 9 reading, 8 speaking, 6.5 and 6 for writing.i believe it was due to that I had some trouble getting to sleep the night before otherwise I could do better.However, it seems that you have an ambitious student over here and I want to get an 8 in the writting, I think I can get a 7 at my current state. Any special advice for me?

I can not stress enough how much I appreciate this blog and I have been sending the link to all the english students I know.
Thank you,

Yazeed

Yazeed

One element in your preparation would be to review the types of error that Arabic speakers often make. See here:

https://www.wimbledon-school.ac.uk/blog/common-english-language-mistakes-made-by-arabic-speakers/

Other possible issues:

a) Run-on sentences are acceptable in Arabic, but not in English.

b) Common concepts like “ thesis,” “ Topic sentence,” and “ no new ideas in the conclusion,” are all very foreign to Arabic essay. The circular structure in the English essay is contrasted with a very linear one in Arabic where the conclusion has to bring something new!

These have all been covered by Simon at some stage over the years.

Generally, the writing result comes out about one half to a whole band below the reading.

Dear colleages,
IELTS TASK 2 writing test today, Cairo-egypt.
Men's sport is given more attention than women's sport.
Reasons ?
Disadvantages ?

Task 1 wad about the process of collecting rain water ( water collected from rooftops of house ,, filtered , chemically treated, then back to home for human use.

Hello
I need some techniques to score high in reading such 7+
I have just 6 days for test

In today's world, people purchase lots of stuff and contribution of advertising to this process is undebatable. It is a fact that advertising is useful for people to reach some products to which otherwise impossible, howewer, i think that promoting stuffs via different ways forces people to spend much money far beyond theier actual needs.
We have lots of needs for all aspects of life from a pair of socks to a car. When it comes to buying the things we need , lots of options come up. At this step we need reliable information about similar items. Adveertising material like video footages or brochures may help to solve this problem. They sometimes provide comperative information about relevant objects.For these couple of reasons ,it definitely make our life easier in some ways. Howewer,it may lead us to expend beyond our real requirements.
Advertising is a professional deem aimed for just force the people to buy relevant item no matter wahat situation. It is able to manipulate the drive of consuming in a negative way. Repetetive stimuli during all part of our daily time -on train station or on movie breaks- may effect our consuming behaviour. As far as I know from my close network, lots of them bought expensive smartphones beyond their budget despite they usually use it for just making a phone call. Once one of them buys it, he talks about product and praise that constantly, close friends of him get it despite they don't actually need to.
To summarize , buying something is an essential act for us. Advertising is useful to reach features need to be known about an item. Howewer, it could forces people to buy some stuff they don't actually need to

Sadik

1) "lots of": this is marked colloquial/informal. Do NOT use it in writing. See here:

https://en.wiktionary.org/wiki/lots

https://dictionary.cambridge.org/dictionary/english/lot?q=lots%2Bof

Instead use "much" or "many" depending on whether the noun is singular or plural.

2) Again, "stuff" is informal. https://www.thesaurus.com/browse/stuff

BTW "thing" or "things" are also best avoided in your essay as it suggests that your vocabulary is limited.

3) and the contribution of advertising ... is undebatable. [Really? Is it not just a symptom of excessive wealth?]

4) Simon generally writes a shorter introduction.

5) -> ...otherwise impossible. However, I think .. [note punctuation]

6) "Usage manuals advise that couple be used only as a noun and not as a determiner in formal writing." That is do NOT use "a couple of" in the sense of "two" in your Task 2 essay.
https://en.wiktionary.org/wiki/couple#Noun

7) "it definitely make" [grammar]

8) "a ... deem": as a noun "deem" is extremely rare and does not fit the context. https://en.wiktionary.org/wiki/deem#Noun

9) It would be more usual to use the phrase "consumer behaviour" or "consumption".

10) " despite they don't actually need to." ["despite" is a preposition -> despite not needing to. ]

11) "Howewer, it could forces " [spelling and grammar]

12) "to reach features which/that need to be known": missing relative pronoun

Here is my essay, welcome all feedbacks ^^

There is a statement that nowadays the high sale of popular consumer goods represents for the effectiveness of the advertising campaign rather than the actual needs of the society. I share the same point of view.

There is no doubt that people make the decision based on what they heard or see on the Internet, especially when they can get access to it 24/24. An advertising agency or smart client will also obviously choose appropriate influencers and social media channels to reach their target audiences which triggers the customer’s desire to buy things they don't need. For example, they want to buy the product to look like their idol or satisfy their craving on a fashionable look. As well as being influenced by social media and influencers, customers also easily get distracted by misleading information from the Internet. Because of the lack of detail strict rule about advertising in Vietnam, brands can spread their advertising campaign’s message freely without any confirmation from experts which makes the consumer buy products because of advertising’s fact not for the ingredient of products. Finally, the brand can also apply other tactics such as promotion code or sale strategy to encourage users to buy brand's products instead of products that customers truly need.

To sum up, the influence of advertising is undeniable. Customer’s needs are only an illusion of the mind which can be trigger easily by a creative advertising campaign.

Khanh

1) "feedback" is marked as uncountable in the Oxford and Cambridge dictionaries, and so is not normally pluralized. [Admittedly, it does appear in the plural in some published books, but I would avoid the plural in an IELTS essay]

-> all feedback would be welcome/I would welcome some feedback

https://books.google.com/ngrams/graph?content=*+feedback%2Csome+feedback%2Cfeedbacks_NOUN&year_start=1900&year_end=2008&corpus=15&smoothing=3&share=&direct_url=t2%3B%2C%2A%20feedback%3B%2Cc0%3B%2Cs0%3B%3Bthe%20feedback%3B%2Cc0%3B%3Bof%20feedback%3B%2Cc0%3B%3Bnegative%20feedback%3B%2Cc0%3B%3Band%20feedback%3B%2Cc0%3B%3Bpositive%20feedback%3B%2Cc0%3B%3Ba%20feedback%3B%2Cc0%3B%3Bwith%20feedback%3B%2Cc0%3B%3BThe%20feedback%3B%2Cc0%3B%3Bfor%20feedback%3B%2Cc0%3B%3Bprovide%20feedback%3B%2Cc0%3B.t1%3B%2Csome%20feedback%3B%2Cc0%3B.t1%3B%2Cfeedbacks_NOUN%3B%2Cc0

2) "nowadays" suggests that the situation in the past was different. Is this the intended nuance?

3) "There is a statement that": this comes across as a little awkward. Why not just start with "In my view,...." ?

4) https://books.google.com/ngrams/graph?content=the+high+sale+of+%2C+the+high+sales+of+&year_start=1900&year_end=2008&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cthe%20high%20sales%20of%3B%2Cc0

5) https://books.google.com/ngrams/graph?content=*+due+to+the+effectiveness&year_start=1900&year_end=2008&corpus=15&smoothing=3&share=&direct_url=t2%3B%2C%2A%20due%20to%20the%20effectiveness%3B%2Cc0%3B%2Cs0%3B%3Bis%20due%20to%20the%20effectiveness%3B%2Cc0%3B%3Bwas%20due%20to%20the%20effectiveness%3B%2Cc0%3B%3Blargely%20due%20to%20the%20effectiveness%3B%2Cc0%3B%3Bbe%20due%20to%20the%20effectiveness%3B%2Cc0%3B%3Bpart%20due%20to%20the%20effectiveness%3B%2Cc0%3B%3Bprobably%20due%20to%20the%20effectiveness%3B%2Cc0%3B%3Bpartly%20due%20to%20the%20effectiveness%3B%2Cc0%3B%3Bbeen%20due%20to%20the%20effectiveness%3B%2Cc0

https://books.google.com/ngrams/graph?content=effectiveness+of+advertising%2C+effectiveness+of+advertising+campaigns&year_start=1900&year_end=2008&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Ceffectiveness%20of%20advertising%3B%2Cc0%3B.t1%3B%2Ceffectiveness%20of%20advertising%20campaigns%3B%2Cc0

https://www.google.com/search?q=%22the%20actual%20needs%20of%20society%22&tbm=bks&lr=lang_en

-> In my view, the high sales of popular consumer goods are largely due to the effectiveness of advertising (campaigns) rather than the actual needs of society. [That is, society in general. "The" society begs the question: which society is being referred to?]

https://www.google.com/search?lr=lang_en&tbs=lr%3Alang_1en&tbm=bks&ei=34jPW43lLoz2vATt3LygCg&q=%22the+high+sales+are%22&oq=%22the+high+sales+are%22&gs_l=psy-ab.3...15411.19770.0.20057.20.19.1.0.0.0.296.2407.0j7j5.12.0....0...1c.1.64.psy-ab..12.4.828...0j0i13k1.0.qvPQgCYMJOA

Khanh

https://www.google.com/search?q=%22reflect%20the%20effectiveness%22&tbm=bks&lr=lang_en

6) Is that just one body paragraph?

7) Do not use short forms in writing (don't).

8) "the decision": referencing not quite clear enough -> their purchasing decisions/ their shopping decisions

9) "There is no doubt that people make the decision based on what they heard or see on the Internet, especially when they can get access to it 24/24." ->24/7 [though a more formal phrase such as 'at any time' would be more suitable for IELTS] [Which 'people' are you referring to? There are still many people without Internet on this planet. Be wary of over-generalizing: it will disbar the essay from Band 8 for task achievement.]

10) "Because of the lack of detail strict rule" : not coherent. What is meant? Because there is no strict rule requiring full details ... ?

11) "because of advertising’s fact not for the ingredient of products." Not coherent -> based on advertising flummery and puffery rather than considering the specifications

https://www.google.com/search?lr=lang_en&tbs=lr%3Alang_1en&tbm=bks&ei=iYnPW9_WBIfsvgTB1IHYCg&q=advertising+puffery&oq=advertising+puffery&gs_l=psy-ab.3...825402.830169.0.830458.19.18.0.1.1.0.280.2429.0j10j3.13.0....0...1c.1.64.psy-ab..5.10.1714...0.0.Zf_5jBDFCns

12) -> promotion codes or sales strategies

13) "which can be trigger": grammar !

@Cara

I really appreciate your feedback for my easy @Cara. I will take note of these errors for my next essay.

However, I just want to clarify some points above:

3/ There is a statement that... => So shouldn't I use this kind of sentence at all for my easy or is it just for this particular context?

10 -11/ Here is my revised sentence:

Because there are legislative gaps in Vietnam advertising industry, brands can spread their advertising campaign’s message freely without any confirmation from experts which makes the consumer buys products based on advertising flummery and puffery rather than considering the specifications.

Thanks


Introduction –
-2 sentences
-The 1st sentence agrees that the prevalence of advertising
-The 2nd sentence shows disagreement by saying most goods we buy are what we really need.

Body paragraph 1 - Agree by detailing the prevalence of advertising
-5 sentences, with conjunctions including “even when” & “ ; ”. No fancy conjunctions are used.
-topic, example, explain, closing with restating the example mentioned to support the explanation

Body paragraph 2 – Disagree by detailing we buy what we really need
-5 sentences, with conjunctions including “and” & “or”. “ ,thus V-ing” is also used to connect a clauses and a gerund phrase. No fancy big conjunctions.
-topic ( 2 sentences, MUST BE some kind of NEED ), explain, example 1, example 2,

Conclusion – Restating part disagreement again.\
-1 sentence
-“while, …, I do no agree”

Hi Simon,

The above is my analysis of the structure. It has 13 sentences with agreeing partly. Please advise on the analysis. Do i understand it correctly? Thank you.

hi Simon,

at first glance, i thought the question means this:

Does good sales figure of goods means it has great adverts or that the product is really good?

but obviously this is quite different from your essay....... could you let me know if/where i got the meanings wrong?

Nowadays, the advancement in advertisement has reached to a great extent and many people believe that commercial these days, are controlling our lives and manipulating us into buying things which we don’t require. However advertising have the advantage of providing important aspects of information on products so that people don’t have to experiment with the different and unique things launched.

It is generally seen that advertising agencies tempt general population by glamourizing variety of products which are not of vital value. One good example would be mobile phones. The ever flourishing tech industry is blossoming just because of the fact that whenever they launched a new product, they sound it like the world most unbelievable product which ultimately forces the buyer to shop for the latest model in order to keep the status among people.

On the other hand, commercials have helped us in getting the useful items for us. For instance, if a person wants specific options while purchasing a mobile phone then the information through advertising on billboards, brochures or TV breaks are readily available. This enables people to buy required product instead of getting the wrong item.

In conclusion, in many aspects, commercials are source of excessive shopping in today`s age, however I believe that it has positive points for consumers at large.

Hi sarah

1) 216 words would incur a penalty for short length.

2) https://ielts-simon.com/ielts-help-and-english-pr/2018/09/students-questions-starting-essays-with-nowadays.html

3) https://ielts-simon.com/ielts-help-and-english-pr/2012/11/ielts-writing-task-2-introduction-technique.html

Your introduction seems unnecessarily long: the main body paragraphs need more material/development/examples ...

4) "However" is an adverb, and would start a new sentence: either:
"... shopping in today`s age. However I believe that... "
OR
"... shopping in today`s age. I believe, however, that "

Nowadays, it is true that the advertising channels has become a commercial business model instead of the way focus on broadcasting many new products to people. Although there are will undoubtedly say that advertising impact vitally on sales, but I also argue that many people has several reasons for decision-making of buying or not.
With the advances in technology and technological breakthrough, I support the idea that advertising which might be proven to one of the most fundamental sections in market. Firstly, the power of advertising making people can easily be swayed by advertisement, facillitate to buy goods impulsively because of attractive videos as well as satisfying they curious about new products has appeared on social networking sites. Many of those even if do not know what are the use but want to buy goods via advertising at all costs. Secondly, the amount of famous brands gets celebrity endorsement for enhancing their image products, which enables to many people especially teenager want to buy this because they have a hobbie is that collect any things involves their idol images. Some student pupils even skipping classes in their school to follow advertising on Facebook or Instagram for updating all latest things have their idol pictures.
In spite of the above arguments, I still believe that many conventional consumer has changed to smart consumers in each decision on markets beside the power of advertising. There is evidence to clarify this is some people are likely to be thorough thinking in many sides from origin of this good to features or adapted technology on this. In addition, many customers tend to put environmentally friendly and recycle possibility on the top in which choose any goods to buy. Generally, they prefer machines use alternative fuels or adapted solar, wind or water powers than goods release carbon footprint as well as disturbing the ecological balance. For example, Tesla is the electric auto brand, in 2017 is the time Tesla was lauching a first model electric automobile but within two days after it became a global appeal as well as full of people making a reservation.
In conclusion, I convinced that smart consumers will increase in the short term and the awareness of people will be affect in the advertising that currently dominate the markets.

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