In the IELTS Reading test, you need to be able to match words in the questions with words in the passage. Read the following text, then try the exercise below.
What is an 'elevator pitch'?
An “elevator pitch” is an overview of a product, service, person, group, organisation or project, and is often part of a fund-raising, marketing, brand or public relations program. The name "elevator pitch" reflects the idea that it should be possible to deliver a short but effective presentation in the time span of an elevator ride from the ground floor to the directors’ boardroom on the top floor of a building.
An elevator pitch is often used by an entrepreneur pitching an idea to an investor to receive funding. Venture capitalists often ask entrepreneurs to give an elevator pitch in order to quickly weed out bad ideas and weak teams. Other uses include job interviewing, dating and professional services. Proposals for books, screenplays, blogs and other forms of publishing are often delivered via an elevator pitch, which may be presented in oral, written or video formats.
Which words or phrases in the passage are similar to those below?
- a summary
- gain financial backing